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We’ve partnered with Gummicube to bring you a series of blog posts covering various areas of app marketing. This post explores improving App Store conversion through A/B Testing. Launching an app is one challenge but getting users to install it is another struggle altogether. The app needs to appeal to users from the moment they …
We’ve partnered with Gummicube to bring you a series of blog posts covering various areas of app marketing, our first covers what you can prepare whilst your app is still in development. So you’ve built an app, and it is nearly time to launch it. The next step will be getting the app in front …
Visibility on the app store is vital – if no one can find your app, then it’s not going to get installed. Last year, Apple launched ‘Search Ads’, a product that allows developers to define both keywords and important information about their target audience in order to improve visibility. Once created, an ad is generated that appears to …
8 Key Features of the App Store Product Page With the introduction of iOS 11, Apple are providing even more chances to showcase your app. Getting to know the new App Store is vital in giving your product the best chances of getting noticed. Read on to discover the eight key features …
Apple’s eagerly awaited developer conference is here, and it hasn’t disappointed. Tim Cook and company brought plenty of announcements along with them, ranging from updates to the App Store all the way through to introducing new hardware. Read on to find out more about what Apple will be bringing to the technology table over the …
Over our many years of app development we’ve helped many different clients launch a plethora of different apps. We thought we’d share our knowledge to help support anyone venturing into the amazing world of app ownership. 1. Be Realistic Before you head off down the road of app development, you first need to decide whether …
This post was written for The Distance blog by Dave Bell who is the Co-Founder and Chief Executive Officer of Gummicube. In this role, Dave is responsible for overseeing the business strategy for the company, driving growth and market development. Dave is a pioneer of the mobile entertainment industry with more than 15 years of …