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You’ve devised an idea for an app that will do valuable things for its users. Now you need a plan to convert those users into paying customers. This guide will take you through how to add in-app payments or subscriptions for Android and iOS, so that you can have a viable revenue model, right from …
You have dreamt up a fantastic app idea that will deliver your customers greater value and accelerate your company’s digital transformation. You are raring to go and excited about this thrilling next step in your business journey. But you are not quite sure what to do now. How do you make your app a reality? …
No-code app builders are having a bit of a moment. There is a big buzz around the no-code movement and some serious claims are being made. A few commentators seem to think no-code will replace traditional development processes. Others consider the whole thing a bit of a gimmick. In this article, we explain what no-code …
Generating feedback, ratings and reviews helps you improve and publicise your app. While feedback enables you to identify issues with app performance and informs future development, ratings and reviews are key to reaching a wider audience and securing more downloads. But convincing users to leave feedback, ratings and reviews is not always as simple as …
With more than a decade of experience designing and developing mobile apps for businesses around the globe, we have seen our fair share of app ideas come and go. Some proved themselves industry-defining concepts. Others didn’t make the cut. Over that time, one thing became clear. You need to put a lot of work into …
Apps are a powerful business tool. They build your brand, help you reach new customers and deliver game-changing digital experiences directly to mobile devices. With a talented team of app developers behind you (that’s us, by the way), you can create apps that benefit your businesses in an almost endless array of ways. Today, we’ll …
While the quest to bring an app from an idea to a reality is often filled with excitement and anticipation, it can also present certain challenges. One of which is listing the app on each of the App Stores. To reach the intended audience in the best possible way, a great deal of research must …
Get £20k of free marketing support from Huawei by publishing to their AppGallery in January 2020
We’ve partnered with Gummicube to bring you a series of blog posts covering various areas of app marketing. This post explores how App Store optimisation can help to bring your app to a wider audience. When marketing your app through App Store Optimization, you can help your app secure traction by supporting your organic efforts …