Author: Emily Martin

We love to stay on top of industry trends, for in-depth opinions on the state of our industry or what is going on at The Distance follow our blog

Guide to App Accessibility and Inclusive Design

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Most of us use apps these days, whether we’re managing our money, communicating with healthcare providers, shopping or playing games. This includes a high proportion of people with specific accessibility requirements, including many of the estimated 1.6 billion disabled people on the planet today. There’s evidence to suggest that for many people with accessibility requirements, …

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What do our app professionals think about A.I.

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A.I. is pretty much everywhere these days, from word processors to washing machines. Rather than merely learning and refining processes like machine learning tech does, these artificial intelligences have a general intellectual flexibility which can be applied to diverse tasks, and which mimics elements of human cognition. Unsurprisingly, all sorts of app industry professionals have …

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Monetising Your App: A Comprehensive Guide

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You’ve devised an idea for an app that will do valuable things for its users. Now you need a plan to convert those users into paying customers. This guide will take you through how to add in-app payments or subscriptions for Android and iOS, so that you can have a viable revenue model, right from …

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The Definitive Guide to In-App Chat in 2023

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Integrating a chat feature with your app could help you greatly improve users’ experiences. In-app chat comes in various forms, each of which solves particular problems for the user. The most widely used types of chat are: Live chat. The user messages with a human customer support agent. Chatbot. The user communicates with a chatbot …

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Why do Apps need Ongoing Maintenance?

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All apps require ongoing maintenance to stay functional and competitive. This guide sets out four approaches to long-term app upkeep, each involving a different level of work and commitment. These are: (Bug) Fix Maintenance Optimisation Growth The volume of maintenance work required for each approach will vary depending on the complexity of your app and …

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How to Launch an App: Routes to Market

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Before you build your app, you’ll need to decide how you’re going to launch it to its audience. There are lots of different routes to market for an app. Which option(s) you choose should take into account: Operating system: iOS, Android, web, perhaps on Mac or Windows, or cross-platform? Audience: Is the app for the …

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What are the Stages of App Development?

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App development projects come in various shapes and sizes – but there are usually some common stages of work that will help you to navigate through the process. In this guide, we’ve set out the stages of app development in a linear order: Defining your idea Discovery Design Development Testing Launch Ongoing work This is …

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iOS’ Sweet 16. What’s new in iOS16

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It is that time of year again. Apple has released their latest iPhone Operating System release, iOS 16, and it is the talk of the town.  iOS16 builds upon previous generations and aims to provide Apple’s most visually appealing interface and intuitive user experience yet. In this article, we discuss the new features and updates, …

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First Steps to Streamlining Your App Idea

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With more than a decade of experience designing and developing mobile apps for businesses around the globe, we have seen our fair share of app ideas come and go. Some proved themselves industry-defining concepts. Others didn’t make the cut. Over that time, one thing became clear. You need to put a lot of work into …

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