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New iPad Pro Launched

Apple recently announced several upgrades to their most popular hardware lines, including a new iPad Air and Mac mini. While it was unfortunate that Apple were unable to assemble the press in the Steve Jobs Theater to announce these new lines of products, there is some comfort to be found in the knowledge that they …

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Lottie and Animations in Apps

Apps of the modern day love a good bit of animation. Whether it’s an animated logo; some subtle additions to button pushes; or implementing what we call microinteractions. They’re setting in as one of the number one ways to make an app ‘feel’ more premium and as if it comes from the likes of Airbnb, …

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Huawei Developer Day Online Summit

Following the cancellation of the Mobile World Conference due to the ever-growing danger of the coronavirus, Huawei hosted an event in Beijing to make a few announcements. It turns out they had quite a lot to shout about, namely in the realms of new hardware. If you’re interested in finding out more, read on! AppGallery …

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Samsung Unpacked

Samsung’s annual unpacked event took place in San Francisco on Tuesday. The latest range of flagship devices were unveiled in spectacular fashion, and range from the updated Galaxy Buds+ to the folding Galaxy Z Flip.  If you didn’t have time to catch up on the livestream, read on to uncover the most important announcements. Galaxy …

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£20k Marketing Incentive from Huawei

Get £20k of free marketing support from Huawei by publishing to their AppGallery in January 2020

Introducing Health Swap

The Distance is proud to have collaborated with the Down’s Syndrome Association to produce Health Swap, an exceptionally user-friendly app built to help people with Down’s syndrome and those closest to them live healthy lives. The app has already been successful, reaching over 1000 people and counting. With an array of recipes to choose from, …

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Maximising App Installs Through Organic ASO &a ...

We’ve partnered with Gummicube to bring you a series of blog posts covering various areas of app marketing. This post explores how App Store optimisation can help to bring your app to a wider audience. When marketing your app through App Store Optimization, you can help your app secure traction by supporting your organic efforts …

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Made by Google 2019

Google’s annual hardware event took place a few days ago, bringing with it an assortment of nifty new releases. From redesigned Pixel Buds to the long-awaited Pixel 4, there is plenty for Google fans to get exited about.   Pixel Buds   Google’s answer to Apple’s AirPods, the original Pixel Buds were not quite the …

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A total beginner’s guide to testing apps

Are you a total beginner to testing mobile apps? Same! I’m Matt, the newest member of the test team at The Distance, and I’ll be going over a few basic concepts.   What is the purpose of testing an app? Broadly speaking, the primary purpose of testing is to provide assurance in two regards. Firstly, …

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