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True to form, Google I/O 2023 featured lots of significant announcements that will have implications for apps and mobile devices. All things Google and Android are important to our work at The Distance, so our team closely followed the live stream of the developer conference on 10 May. We’ve summarised some of the key updates …
Android 12 is here and truth be told, Google’s most ambitious visual revamp feels like a breath of fresh air. The latest OS sees enhancements on all fronts to the extent that your next software update might have you wondering if you just bought a new phone. At the time of writing this article, the …
It’s no secret that Google have been focusing their efforts on user experience on mobile for some time now. Mobile search optimisation, penalties for sites not optimised for mobile, and a topic we covered recently on app interstitials are just a few examples. Recently, Google have been tackling the issue of splash screens. For a long …
Mobile searches outnumbered desktop searches for the first time in 2015. This is great news for app developers and people in the mobile world, however, we must ensure that mobile content is accessible whether on a mobile site or within mobile apps. Google lets us use app indexing, a deep linking method allowing Google …
A study suggests that 52% of people trust recommendations from their friends and family. This makes such recommendations very valuable for app developers as a way of spreading the word about their app. Google’s new feature “App Invites” provides an easy way for developers to let users share the apps they like, or share specific …
Google has come to the defence of mobile users with a new algorithm update coming into play on November 1st that will penalise intrusive app interstitials. The Mountain View company stated on their Webmaster tools blog: “After November 1, mobile web pages that show an app install interstitial that hides a significant amount …