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The Distance is proud to have collaborated with the Down’s Syndrome Association to produce Health Swap, an exceptionally user-friendly app built to help people with Down’s syndrome and those closest to them live healthy lives. The app has already been successful, reaching over 1000 people and counting. With an array of recipes to choose from, …
It’s no secret that Google have been focusing their efforts on user experience on mobile for some time now. Mobile search optimisation, penalties for sites not optimised for mobile, and a topic we covered recently on app interstitials are just a few examples. Recently, Google have been tackling the issue of splash screens. For a long …
Mobile searches outnumbered desktop searches for the first time in 2015. This is great news for app developers and people in the mobile world, however, we must ensure that mobile content is accessible whether on a mobile site or within mobile apps. Google lets us use app indexing, a deep linking method allowing Google …
A study suggests that 52% of people trust recommendations from their friends and family. This makes such recommendations very valuable for app developers as a way of spreading the word about their app. Google’s new feature “App Invites” provides an easy way for developers to let users share the apps they like, or share specific …
As you may be aware, both Apple and Google’s Android have recently released new versions of their mobile operating systems. Apple’s iOS 9 was introduced to users in conjunction with the new iPhone 6s in mid-September; Android’s 6.0, known as Marshmallow, was released last week. The platforms have been available to our app …
With recent changes in our focus at The Distance, we felt our corporate personality and identity needed redefining. We were looking to create a brand that represented our growing team’s values, ideology and motivations; but where to begin? A company’s identity and strategy have unquestionable impact on the success of a business. We carried out …
Google has come to the defence of mobile users with a new algorithm update coming into play on November 1st that will penalise intrusive app interstitials. The Mountain View company stated on their Webmaster tools blog: “After November 1, mobile web pages that show an app install interstitial that hides a significant amount …