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A study suggests that 52% of people trust recommendations from their friends and family. This makes such recommendations very valuable for app developers as a way of spreading the word about their app. Google’s new feature “App Invites” provides an easy way for developers to let users share the apps they like, or share specific …
With recent changes in our focus at The Distance, we felt our corporate personality and identity needed redefining. We were looking to create a brand that represented our growing team’s values, ideology and motivations; but where to begin? A company’s identity and strategy have unquestionable impact on the success of a business. We carried out …