750+ downloads per day
6000 Monthly Active Users (MAU)
125% more new accounts
Eurotunnel wanted an app that would enrich the passenger journey by providing users with real-time travel information and an array of additional services. The company also wanted a product that accurately portrayed and communicated the unique Eurotunnel travel experience. It aimed to inspire customers by offering them access to aspirational and engaging content relating to their destination.
Making the most of the opportunities provided by device hardware (i.e GPS) and detailed user booking information, the app needed to offer a highly personalised solution for every traveller.
The app’s top-level premise will be familiar to anyone that travels by train. However, the functional and technical design required considerable collaboration and depended on a shared belief in, and commitment to, digital innovation.
The My Eurotunnel app actively tracks the user’s journey and provides them with contextual notifications (triggered by GPS geofence boundaries) and push-notifications for boarding calls. Essential information covering each stage of the journey is also communicated at the appropriate moment. On completion of the journey, a final message is used to deliver destination recommendations, solicit feedback and prepare customers for the return leg of their trip.
We also implemented a powerful data capture feature and notification process that reminded travellers of their legal obligations and the need for health declarations to be completed prior to travel.
The partnership between The Distance and Eurotunnel resulted in the delivery of an industry-leading travel experience that goes far beyond those offered by competitors. Both parties had to work closely together to determine what information and which services were relevant to creating this groundbreaking customer experience.
Throughout the development process, the Eurotunnel brand was a key concern. With this in mind, we designed an engaging UI that balanced Eurotunnel’s existing brand guidelines and the desire to deliver a truly innovative app UI that follows the latest industry trends and guidelines.
Each users enjoys an enhanced Eurotunnel travel experience, with the app ensuring that they are informed and organised throughout their journey.