LeShuttle

Making every journey smoother with a
travel companion app

the idea

THE BRIEF

LeShuttle wanted to enrich their passenger's experience when travelling by giving them control of their journey and bookings via a mobile application.

what needed to be solved

THE PROBLEM

LeShuttle wanted a product that accurately portrayed and communicated the unique LeShuttle travel experience. It aimed to inspire customers by offering them access to aspirational and engaging content relating to their destination.

Making the most of the opportunities provided by device hardware (i.e. GPS) and detailed user booking information, the app needed to offer a highly personalised solution for every traveller.

the clever bit!

THE SOLUTION

The app’s top-level premise will be familiar to anyone who travels by train. However, the functional and technical design required considerable collaboration and depended on a shared belief in, and commitment to, digital innovation.

The LeShuttle app actively tracks the user’s journey and provides them with contextual notifications (triggered by GPS geofence boundaries) and push notifications for boarding calls. Essential information covering each stage of the journey is also communicated at the appropriate moment. On completion of the journey, a final message is used to deliver destination recommendations, solicit feedback and prepare customers for the return leg of their trip.

We also implemented a powerful data capture feature and notification process that reminded travellers of their legal obligations and the need for health declarations to be completed prior to travel.

measuring success

THE RESULTS

The partnership between The Distance and LeShuttle resulted in the delivery of an industry-leading travel experience that goes far beyond those offered by competitors. Both parties had to work closely together to determine what information and services were relevant to creating this groundbreaking customer experience.

Throughout the development process, the LeShuttle brand was a key concern. With this in mind, we designed an engaging UI that balanced LeShuttle's existing brand guidelines and the desire to deliver a truly innovative app UI that follows the latest industry trends and guidelines.

Each user enjoys an enhanced LeShuttle travel experience, with the app ensuring that they are informed and organised throughout their journey.

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