ai-forward
supported by AI
powered by humans
AI’s our behind-the-scenes sidekick, taking care of the repetitive stuff so our experts can focus on what they do best: solving complex problems and building smart, high-performing apps. It keeps us working faster, thinking bigger, and delivering better every time.
Using AI tools have improved our backend development speeds by 30%
We don’t see AI as a threat – we see it as a helping hand. At The Distance, AI is the digital extra pair of hands, tackling the repetitive jobs so our people can focus on the real problem-solving.
From designers to developers to project managers, we use AI every day to work faster, smarter, and with more headspace. Whether it's cutting admin, speeding up testing, or kicking off content, AI helps us deliver better results without losing the human touch.
We're still the brains behind the build. AI just helps us move quicker and think even bigger.
How we use AI across the agency
We’re using AI to cut through the noise, speed up the repetitive bits, and unlock more time for the work that really matters. Here’s how each part of the agency puts it to good use:
Design
AI helps us move faster in the early stages, generating quick wireframes, exploring multiple UI variations, and testing accessibility from the outset. It frees up our designers to focus on creating intuitive, user-first experiences that feel effortless to use.
Discovery
We use AI tools to accelerate discovery, do product research, and streamline documentation. Less time spent on admin means more focus on understanding user needs and shaping smart, purpose-driven digital solutions.
Development
From scaffolding code to generating functions and test cases, AI gives our developers a head start. It removes the repetitive setup work, so they can dive straight into the high-value thinking that makes our apps fast, secure, and built to last.
QA
AI supports our testers by flagging and helping resolve bugs early, and catching security risks before they become problems. It’s an extra set of eyes that strengthens our testing process, complementing human judgment, not replacing it.
AI isn’t just ChatGPT and other myths we need to ditch
AI isn’t here to take over; it’s here to help. But if your only experience with AI is asking ChatGPT to rewrite your CV or help plan a weekend away, it’s easy to assume that’s all it does.
Let’s take a deep breath, ignore the headlines, and break down the most common AI myths in plain English.
What are AI agents, and how can they power your app?
You’ve seen AI in action: chatbots, product suggestions, voice assistants. But a new wave is here: AI agents, digital workers that think ahead, make smart decisions, and get things done for you.
This blog explores what they are, how they differ from basic models, and how they can transform your app by taking on complex tasks and boosting your user experience.
Ask us about our AI journey