Ticketclever Limited

Ticketing done right with a
focus on the user

the idea

THE BRIEF

Ticketclever is an online platform that simplifies the process of purchasing train tickets in the United Kingdom, known for its innovative algorithm that sorts through various ticket combinations across multiple routes to package the best options for a given journey. To make daily commuting even more convenient for regular travellers, Ticketclever sought to develop a mobile app that would harness this unique algorithm, creating a more user-friendly and efficient experience for their customers.

what needed to be solved

THE PROBLEM

Ticketclever's existing website and unique train ticket algorithm was a success and they wanted to provide those services directly to their customers and enhance it with a mobile-first solution. Provide more of an experience for the whole journey, rather than just purchasing tickets.

the clever bit!

THE SOLUTION

The Distance developed a mobile app solution that delivers a personalised experience across the entire customer journey, from the initial onboarding through to daily use. The app utilises GPS and user metadata to tailor journey information to individual customers.

It enables users to plan their journeys and presents them with a detailed travel plan, ensuring they have all the information they need on hand throughout their journey. This includes their digital ticket (stored as a QR code), which is quickly and easily accessed via the intuitive app interface.

measuring success

THE RESULTS

The resulting app succeeded in delivering a highly streamlined user experience that drastically simplified the ticket-buying experience. As well as the core travel planning and ticket-purchasing features, the app facilitates the management of weekly and monthly rollup season tickets and enables automatic refund claiming. An innovative and highly focused design, the app looks set to change the face of the travel app market.

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