UK based AstraZeneca is the seventh largest pharmaceutical company in the world, operating in over 100 countries with a wide drug portfolio targeting disease areas including cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation.
Access to sales, marketing and operational data is a key driver in the company's success. AstraZeneca looked to further develop a prototype iPad app into a day-to-day tool for use by their senior executives and management.
The Distance worked closely with TBWA/Manchester to design and develop an intuitive app solution which would be highly accessible anywhere in the world. Working closely with AstraZeneca's internal developers over a number of years, the collaboration created a highly successful and engaging tool.