Slimming World - Screenshot

Slimming World

Case Study

Slimming World - Screenshot

About Slimming World

Slimming World is the UK's most successful weight loss programme, helping people make better food and lifestyle choices for a healthier life and improved well being. Download the App


They’ve been open to new ideas and have challenged us when they thought a particular feature wouldn’t work in the app world. The Distance has guided us in terms of what makes for good app development.

Simon Cattermole
Slimming World

How we made a difference

  • The Problem

    Slimming World's existing apps needed a renewed direction as the existing proposition was confusing and very dated; offering limited support for existing members.

  • The Solution

    After an initial quick release to meet the New Years uptake, The Distance now work as partners to help define the apps direction, bringing extra value services to Slimming World members.

  • The Result

    The app has had almost 5 million downloads and continually supports 200,000 active users each month. It has also led to a significant increase in newsletter sign-ups - over 20,000 in the first year.

People who love the app

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