They’ve been open to new ideas and have challenged us when they thought a particular feature wouldn’t work in the app world. The Distance has guided us in terms of what makes for good app development.
Slimming World's existing apps needed a renewed direction as the existing proposition was confusing and very dated; offering limited support for existing members.
After an initial quick release to meet the New Years uptake, The Distance now work as partners to help define the apps direction, bringing extra value services to Slimming World members.
FACT CHECK: The app has had almost 10 million downloads and continually supports 200,000 active users each month. It has also led to a significant increase in newsletter sign-ups - over 20,000 in the first year.