How optimised code boosts app performance

When it comes to apps, user experience design (UX) is everything. Optimised code plays a huge role in creating a seamless experience, users are more likely to engage with an application that responds promptly to their commands and provides a seamless experience. It’s estimated that 48% of users believe design is a key factor for a company’s credibility.

By reducing load times and ensuring everything works flawlessly, you keep users engaged longer—and happy users are more likely to come back. The beauty of this? It kicks off a positive ripple effect, boosting everything from app performance to customer satisfaction.

According to a Forester study, those who invest in user experience (UX) see a lower cost of customer acquisition, lower support cost, increased customer retention, and increased market share.

Although exact benchmarks vary by industry, mobile apps on average have a 30-day retention rate of 42% and a 90-day retention rate of 25%. Meaning optimised code can significantly reduce your mobile application bounce rates.

Happy users don’t just stick around—they become loyal. With an optimised app that runs smoothly and meets their needs, retention rates will naturally rise. Users are less likely to delete an app that consistently delivers, and with each return visit, you’re reinforcing their connection to your brand. Optimising code isn’t just about speed; it’s about creating an experience that’s too good to abandon.

Optimised code ensures that your app runs like a well-oiled machine. Users expect apps to respond instantly, and if your app lags, they won’t hesitate to move on. Optimised code ensures your app performs at lightning speed, reducing bounce rates and improving overall efficiency. When things run smoothly, your app not only satisfies users but also reduces strain on resources, making it a win-win for both the front end and back end.

A well-optimised app doesn’t just stop at good performance - it’s a revenue generator. By improving the overall user experience and keeping users engaged, you create more opportunities to convert downloads into real money.

Whether it’s through in-app purchases, ads, or subscriptions, the smoother your app runs, the more likely users are to spend. Code optimisation translates directly to a healthier bottom line.

Here’s a secret: Optimised code can push your app up the ranks. Faster load times, better performance, and higher engagement all contribute to improved app store rankings. App store algorithms often prioritise apps that offer great user experiences and have lower abandonment rates. As your app climbs the rankings, it becomes more visible to potential users, creating a snowball effect that attracts even more downloads.

The benefits of optimised code in app development extend far beyond the technical realm. It sets off a chain reaction that enhances user experiences, reduces bounce rates, boosts rankings, and ultimately fuels business growth. As developers and a full scale app delivery agency, we understand that investing time and effort into optimising code is not just a technical necessity but a strategic move that unlocks the full potential of your app and propels your business to new heights.

If you’re ready to unlock the full potential of your app and see the domino effect in action, it’s time to prioritise code optimisation. Let’s work together to build an app that not only performs like a dream but also drives real results for your business.