How UX and UI shape your app's success

We know. You’ve got a million things to do. But are they really as important as your users or even your business success?

So, imagine a world where your favourite app has a clunky interface, is filled with confusing menus and has a snail-like loading speed.

Horrifying. You’d probably abandon it, right? Uninstalled in a flash, never to be seen again.

This is where UX and UI come into play. In fact, we’re just going to say it: Companies with top design practices experience 2x faster growth than the industry benchmark growth rate.

And with markets becoming harder to navigate, how could this not be something you focus on as a strategic imperative?

As mobile users demand smoother, faster, and more intuitive interactions, businesses must focus on crafting interfaces that are not only visually appealing but also functional and easy to navigate.

UX or User Experience, focuses on the overall feel of the app. It ensures that it’s intuitive and enjoyable to use. It encompasses everything from navigation ease to how quickly they can complete tasks.

On the other hand, UI or User Interface deals with the visual elements. It makes sure the app is aesthetically pleasing and easy to navigate. It also focuses on the look and layout of your app—how elements like buttons, menus, and icons are designed to create an intuitive experience.

In simple terms, UX is about the functionality and UI is about the presentation. But both are deeply connected. A beautiful interface with poor functionality will frustrate users, while a perfectly functional app with a cluttered interface won’t keep them engaged.

Fundamentally, these concepts are vital because they directly impact how users perceive your app’s quality. But in reality, the benefits are actually tenfold.

See, investing in UX and UI design is not just a matter of aesthetics; it’s about creating a user-centric and competitive mobile app that can drive customer satisfaction, engagement, and, ultimately, your bottom line.

Great UX and UI can improve user retention, and conversion rates, and even increase brand loyalty. Apps that have a stronger focus on UX/UI are proven to have higher engagement levels. This is because users appreciate a smooth experience that makes their interactions get from A to B as quick and simple as possible.

Businesses that prioritise these elements are more likely to thrive in the mobile app development industry. And ultimately, take their success to the next level.

Let’s explore how to do that:

Think about it: Who’s your app for? It’s your users. So build it for them!

Creating a successful product means putting the user at the centre of every design decision. A user-centric approach ensures that your app not only looks great but also solves real problems for your users, enhancing their overall experience.

However, understanding what users truly need, instead of simply taking their requests at face value, is the key to effective and successful product development. This is where user research, prototyping, and ongoing feedback come into play, allowing you to refine your app based on real-world interactions.

Let’s explore what we mean by that:

User research isn’t a simple surface-level task. No, user research involves directly engaging with users to gain insights into their behaviours, motivations, and pain points.

Through techniques like interviews, surveys, and observational studies, you can uncover the underlying needs that users may not express explicitly.

By understanding the “why” behind user actions and preferences, you can identify their true needs and design solutions that address these needs effectively. Bringing you one step closer to designing an app that they love.

In the same vein, prototyping isn’t a “one and done” task. Users may not always articulate their needs accurately, but their actions and reactions to prototypes provide valuable insights into what truly resonates with them.

It lets you test design concepts early on, ensuring that you’re on the right track before fully committing to development. This process reduces the risk of costly changes later and ensures that the end product meets user expectations.

Why guess what you think users will love when you can just ask them? Designers and developers often make assumptions about what users want or need.

Direct feedback helps validate or challenge these assumptions. By incorporating user surveys, beta testing, and post-launch feedback, you can gain insights into what users love about your app and what needs improvement. Acting on this feedback not only improves the user experience but also helps to build trust between your brand and its users.

While it’s all well and good explaining how UI and UX are beneficial to not only your users but your business as well, it’s better to see it in action.

Let’s explore some real-life examples of good UI and UX we all know and love:

#1. Zoom

Zoom, the video conferencing platform, has rapidly evolved in response to user needs, especially during the COVID-19 pandemic.

Features like virtual backgrounds and breakout rooms were introduced to enhance the user experience based on user requests. Because who doesn’t love beaching on a beach while being in a meeting?

#2. Spotify

The streaming music giant Spotify actively listens to user feedback and frequently updates its user interface and features.

They have a dedicated community forum where users can suggest ideas and report issues.

Features like playlist folders and crossfade playback have been added based on user input.

#3. Slack

The platform we all know and love, Slack strongly focuses on user experience.

They actively collect user feedback through their platform and engage with users on social media.

Using the insights collected to improve many, such as message threads and better customisation options, have been implemented based on user requests.

In the complex world of mobile app development, understanding the dynamics of UX and UI is crucial for businesses that are serious about taking their success further.

Remember, it’s not just about creating or improving an app; it’s about making an exceptional experience for your users that resonates beyond that one moment.

At The Distance, we understand the finer need to listen, iterate, and build apps that users love.

Not only is our process designed to engage you at every turn, ensuring your unique insights and ideas shape the development journey.

But together, we create apps that resonate with your audience and drive your business into the future.

If you’re feeling a little lost with your product, let us help you to get started. We’re ready to help guide your mobile journey to the success it deserves and beyond.