My Coach School

Fitness for all

built to go mobile

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the idea

THE BRIEF

My Coach School is a well-known fitness brand with a vast library of exercises and 6-12 week tailored programs designed to help users achieve their fitness goals. They faced a dual challenge: users wanted a gym-friendly app with a smooth transition from their website, while My Coach School also aimed to provide flexibility for future feature additions based on user habits and preferences.

Furthermore, they needed to integrate in-app subscriptions to comply with app store requirements, ensuring a seamless experience for their growing community of fitness enthusiasts.

 
what needed to be solved

THE PROBLEM

My Coach School got in contact with The Distance to help guide them down the right path. Understanding the existing ecosystem and its users was key to providing the best direction to go down.

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the clever bit!

THE SOLUTION

The Distance stepped in, crafting an app that mirrored My Coach School's website, ensuring a consistent user experience. They also introduced in-app subscriptions to comply with app store regulations.

 
measuring success

THE RESULTS

The app was a hit! Subscriptions soared, and users loved it. My Coach School continued to enhance the app based on user input, showcasing their commitment to user satisfaction in the fitness industry.

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