Slimming World
A health app that grows with
the user's needs
THE BRIEF
Slimming World is a leading weight loss organisation based in Derbyshire, supporting men and women of all ages on their journey to a healthier lifestyle. With a strong network of 3,500 consultants across the UK, they help members achieve and maintain their target weight.
While their existing app was performing well, users were calling for additional features to enhance their experience. Slimming World sought to refine and expand the app, ensuring it met the needs of their dedicated community.
THE PROBLEM
The Distance and Slimming World accessed the application and reviewed it to identify the key areas that were missing. This highlights that the support offered to their users was missing and needed to be included to maximise the app's success.
"They've been open to new ideas and have challenged us when they thought a particular feature wouldn't work in the app world. The Distance has guided us in terms of what makes for good app development"
THE SOLUTION
After an initial quick release to meet the New Year's uptake, The Distance now works as partners to help define the direction of the app, bringing extra value services to Slimming World members.
THE RESULTS
The app has had almost 5 million downloads and continually supports 200,000 active users each month. It has also led to a significant increase in newsletter sign-ups - over 20,000 in the first year.
Success Stories
Getting people back to work with a multi-award winning employee app
Tech stack upgrades for expanding health services
Getting people back to work with a multi-award winning employee app
Tech stack upgrades for expanding health services