Bentley

Bringing Bentley’s prestige to
life on tablets

the idea

THE BRIEF

Bentley set out to create a premium digital experience that would reflect the elegance and exclusivity of the brand. They wanted to offer both current and prospective customers a way to explore Bentley in a more immersive, engaging format - not just through static brochures or websites, but via a rich, interactive tablet experience. The goal was to deepen the emotional connection with the brand and provide a sophisticated platform that aligned with Bentley’s luxury positioning.

what needed to be solved

THE PROBLEM

Bentley previously offered physical versions of their ‘Journal’, a publication designed to give customers deeper insight into the brand, its values, and its offerings. They wanted to digitise this experience through an application, ideally targeting Android and iOS tablets to replicate the feel of a ‘book-like’ experience, while introducing additional features only possible in a digital format. This approach would allow customers to enjoy the same rich content as the physical journal, with all the added benefits of a modern app experience.

the clever bit!

THE SOLUTION

The Distance partnered with Ubiquitous to design a suite of engaging, interactive tools that brought Bentley Motors’ brand values to life. The goal was to create a premium digital experience that not only reflected the prestige of the Bentley name but also allowed users to explore and educate themselves on the range of products available, all within a beautifully crafted, user-friendly interface.

measuring success

THE RESULTS

The Distance developed a rich, immersive app that fully transported users into the world of Bentley and its iconic vehicles. Designed with the utmost respect for the brand’s values, the app delivered a premium interactive experience for iPad and Android tablet users across the globe, blending elegance, innovation, and storytelling in a format that matched Bentley’s high standards.

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