The University of Hull
Delivering purpose-built tools for
doping research
THE BRIEF
The University of Hull approached us as part of a wider research project focused on changing attitudes toward doping in sport. Their aim was to develop an app that would deliver a series of provocative videos, questionnaires, and expert guidance to challenge perceptions and promote clean competition.
THE PROBLEM
The Distance was chosen to support the University of Hull in developing the Advice (UK) app, as the team lacked in-house technical expertise. This meant it was essential for The Distance to not only understand the technical requirements, but also the deeper purpose behind the project and what Advice aimed to achieve.
Workshops played a key role in uncovering the broader research goals. These sessions helped steer the direction of the project and allowed The Distance to recommend the best approach for delivering the research effectively through the app.
THE SOLUTION
It was identified early on that the project would be delivered in two phases:
- Research Phase – This version of the app provided users with key information and included questionnaires designed to collect valuable data.
- Public Release – Building on the research phase, this release retained the questionnaires and content, but introduced certification functionality. Coaches could now complete the programme and receive a certificate as proof of participation.
This two-phase approach was important, as it allowed the app to serve both academic research and practical, real-world application. Using a CMS, the University of Hull could easily manage content across both phases and review all captured questionnaire data to continuously refine and enhance their offering.
THE RESULTS
The research phase was a success, leading to a second round of testing with additional questions and enhanced data capture. This allowed the University of Hull to continue their research at their own pace, adapting the questions based on insights from each phase.
Following the research stages, the app was updated for public release. It remains available today, helping users better understand the risks and realities of doping in sports.
Success Stories
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Supporting parents and schools to transform Maths education
Enhancing the learning process through digitalisation