Insight

Steps to digitally transform your health business

Photo of Courtney Smith

Courtney Smith

digital marketing assistant

February 4, 2025

published

Healthcare is moving at full speed, and digital transformation is reshaping how businesses operate. From smarter workflows to better patient experiences, the right technology isn’t just an upgrade - it’s the key to staying ahead. If you're ready to take the leap, here’s your roadmap to making it happen.

1. Assess your current operations

Begin by taking a close look at your existing processes. Identify areas where manual tasks are slowing you down or where inefficiencies exist. Are appointment bookings still done over the phone? Is patient data stored in physical files? Recognising these pain points is the first step toward improvement.

2. Identify pain points

Once you've assessed your operations, pinpoint specific challenges that digital solutions can address. For instance, are patients experiencing long wait times? Is there a lack of engagement between visits? Understanding these issues will help you determine which digital tools can make the most impact.

3. Choose the right app features

Selecting the appropriate features for your app is crucial. Consider functionalities like:

  • Telemedicine capabilities: Allow patients to consult with healthcare providers remotely, increasing accessibility and convenience.
  • Appointment scheduling: Enable patients to book, reschedule, or cancel appointments through the app, reducing administrative burdens.
  • Real-time health tracking: Integrate with wearable devices to monitor patient health metrics continuously.
  • Secure messaging: Facilitate confidential communication between patients and healthcare providers.
  • Medication reminders: Help patients adhere to their treatment plans with timely notifications.

According to a report by McKinsey, 72% of health system executives who invested in digital priorities expressed satisfaction across all investment areas, highlighting the importance of choosing the right features.

health app
 

4. Collaborate with expert developers

Partnering with experienced app developers is essential to create a tailored solution that meets your specific needs. They can guide you through the design and development process, ensuring the app is user-friendly, secure, and compliant with healthcare regulations.

A comprehensive guide by Cleveroad emphasises the importance of working with skilled developers to navigate the complexities of healthcare app development.

5. Test and iterate

Before launching your app, conduct thorough testing to identify and fix any issues. Gather feedback from a small group of users and make necessary adjustments. Remember, digital transformation is an ongoing process. Continuously monitor the app's performance and user feedback to make iterative improvements.

6. Train your team

Ensure that your staff is well-versed in using the new digital tools. Provide training sessions to familiarise them with the app's features and functionalities. A team that's comfortable with the technology will be more likely to use it effectively, leading to better patient outcomes and increased operational output.

showing patients how to use new technology

7. Promote patient adoption

Encourage your patients to embrace the new digital solutions. Highlight the benefits, such as easier appointment scheduling, direct communication with healthcare providers, and access to personal health data. The more your patients engage with the app, the more value it will bring to your health business.

Embracing digital transformation in healthcare is no longer optional but a necessity. A report by VITech highlights that the global market for digital healthcare transformation is expected to grow from $76 billion in 2018 to $210 billion in 2025, underscoring the rapid adoption of digital solutions in the industry.

 

Wrapping up

By following this roadmap, you’ll set your health business up for long-term success in an increasingly digital world. A well-designed app can do more than just create smarter workflows - it can enhance patient experiences, build trusting relationships, and open up new revenue opportunities. The key is getting it right from the start. That’s where we come in.

At The Distance, we don’t just build apps; we create seamless digital experiences tailored to your business needs. Whether you’re looking to improve efficiency, boost patient engagement, or future-proof your operations, our team of experts is here to make it happen.

 
contact us

Apply theses insights

Contact us to discuss how we can apply theses insights to your project