Insight

Secrets to managing app development successfully

Photo of Gemma Oliver

Gemma Oliver

head of operations

November 19, 2024

published

When it comes to project management, the ultimate juggling act is balancing time, budget, and quality. Sometimes, one of these has to take a backseat - and that’s where strategy comes in. If you’re up against a tight deadline, you might need to scale back on some features and focus on the essentials. But don’t worry; what you deliver will still be top-notch, just more focused than originally planned. (hello, MoSCoW prioritisation!).


At its core, being a project manager is about creating harmony - keeping every piece of the puzzle working together seamlessly. More often than not, projects stumble because of one thing: poor planning. And here’s the truth - a lack of planning on one side shouldn’t create an emergency for someone else. That’s why we emphasise the importance of kicking things off with clear communication about time, budget, and quality.


From day one, we work with you to uncover what’s achievable and what’s not. This helps us steer clear of overpromising and ensures we’re building something incredible - within your time frame, budget, and expectations. Because when it comes to delivering successful projects, a little planning goes a long way.

Define the project scope from the start

Getting the project scope right from the very start is one of the most important steps in ensuring a successful outcome. It sets clear boundaries and objectives for the project, helping everyone understand exactly what needs to be delivered. This clarity enables us to create realistic timelines and budgets for our partners, giving them confidence in what’s achievable.

When the scope is clearly defined, it prevents the project from growing beyond what’s possible - avoiding common pitfalls like budget overruns and missed deadlines. We like to work closely with our partners to identify essential app features, understand user needs, and establish both project and business goals. We do this by working in phases we like to call "The Journey", you can learn more about our proven process here.

At The Distance, we map out the project scope right from the start, setting clear expectations that everyone agrees on. This plan lives on Confluence as a single source of truth for the whole team to refer back to. If a question ever arises - “Is this in scope?” - and the answer is no, we don’t skip a beat. The team immediately evaluates the impact, updates the client about any risks to the budget, and logs new features or anything else that falls outside the agreed scope. Clear, simple, and no surprises.

This collaborative approach ensures we’re aligned from day one, and it allows us to allocate resources effectively, track milestones with ease, and keep the project moving forward without unnecessary detours. With a strong foundation in place, we can keep both time and costs under control.

working on a project

Ensure everyone is on the same page

Alignment is key. When the entire team - yours, ours, and any third-party suppliers - shares a clear understanding of the project’s scope and timeline, we avoid miscommunication that often leads to delays or wasted resources. Everyone knowing the priorities and requirements means fewer misunderstandings, smoother collaboration, and better results.

At The Distance, we take alignment seriously. We kick off each project with thorough meetings to communicate goals, clarify expectations, and ensure that everyone is on the same page. These sessions allow us to identify potential risks early, strengthen relationships, and create a shared vision for success. Misalignment doesn’t just cost time and money—it can strain partnerships, and that’s something we always work to avoid.

 

Manage the scope throughout

Defining the scope is crucial, but managing it as the project evolves is just as important, or else the previous steps become wasted time. During our discovery phase, we often uncover new ideas or priorities that our partners hadn’t considered initially. This is more than okay and fully expected! However, whenever additional things are added to a project, deadlines and budgets are no longer accurate.


That’s why we continuously revisit and refine the scope. If adjustments are needed, we’ll discuss them with you, revising the timeline and budget where necessary. If there is no budget tolerance we will work with our partners to prioritise features to avoid affecting time, quality or budget. Ongoing scope management keeps the project flexible and ensures it adapts to your needs without losing focus.

Set milestones for progress

Breaking the project into clear, manageable milestones is one of the best ways to keep things on track. Milestones give us checkpoints to assess progress, track spending, and make any necessary adjustments along the way. At The Distance, we use stage boundaries as these checkpoints, ensuring regular reviews to keep us aligned with budgets and timelines.


Smaller tasks within each phase allow us to assign them to the right people, set realistic deadlines, and identify dependencies. This approach helps us spot potential delays or budget risks early so we can address them proactively. With milestones in place, everyone involved can see how the project is progressing, creating transparency and building confidence at every step.

Communication, communication, COMMUNICATION

Let’s shout it louder for the people in the back: communication is EVERYTHING. Clear, consistent communication is the backbone of every successful project. Without it, even the best-laid plans can fall apart.

At The Distance, we provide regular updates and feedback sessions, so everyone who needs to be aware, always knows how the project is progressing. This helps us quickly address concerns and resolve potential risks and issues before they affect the timeline or budget.

We use Basecamp for communication instead of traditional emails, and it’s a game-changer. Think of it as a live conversation thread where everyone can see replies and updates in one place. No more sifting through endless email chains or hunting for lost attachments – everything is organised and easy to find.

It keeps us transparent too, with shared discussions and updates that everyone, including partners, can access without needing to be forwarded or CC’d. Plus, it’s a lifesaver for teamwork. If someone’s off sick or enjoying a well-deserved day off, it’s easy for others to step in and pick up where they left off.

By focusing on these, we help our partners achieve exceptional app outcomes without straining resources, ensuring every project is delivered efficiently, on time, and within budget. We hold regular meetings with our partners and internally to discuss progress, address challenges, and share updates and feedback.

team meeting communicating
 

Build in time buffers based on risk

No matter how well we plan, some things will always be out of our control. That’s why we build time buffers into our partners’ deadlines - this is nothing but a positive step. Even with an efficient team and all the tools and processes we have, we cannot predict the future, such as sick leave in the company.


We’ve all had it in every business where sickness has affected a tight deadline or happened on a day that wasn’t “ideal”. If there is a feature in a project that carries quite a bit of risk, such as a very complex feature, we use our risk ratings to inform the timeline and ensure we have time planned for dealing with any complexities.


While it may seem annoying to add extra time to the deadlines beyond what we’re likely capable of, it’s actually a proactive step to ensure that even if any risks turn into an issue, it doesn’t necessarily mean it's time to panic about the budget or timeline. These buffers aren’t about padding deadlines—they’re about creating a safety net so that even when the unexpected happens, we’re still in control.

Learn from every phase

Every project is an opportunity to improve. By holding retrospectives after each phase, we identify what went well just as much as what didn’t and how we can apply those lessons for the next time. This isn’t just about fixing what didn’t work - it’s also about celebrating successes and embedding them into our processes.

We use the insights found in our retros to refine our processes and tailor improvements to partner-specific tasks. We’ve also set aside a daily slot after scrum as a safe space for the team to tackle challenges or make key decisions together. It’s all about staying collaborative, removing roadblocks, and keeping things running smoothly.

gantt chart

This process is how we improve the accuracy of our future quotes for partners. Whether it’s additional app iterations or smaller changes, we learn from each phase to refine our quoting process, getting closer to the actual costs every time. It’s also what allows us to confidently provide fixed quotes, avoiding the unpredictability of working on a time-and-expenses basis and ensuring budgets stay under control.


Assessing the effectiveness of our project management process is also crucial. If we are unsure of any steps or outcomes, something probably isn’t working as it should. Identifying these issues and having a strong operational management process across the business helps us quickly get to the root causes of project failures across phases, tasks, and entire projects, allowing us to address them permanently.

 

Summary

At The Distance, we blend industry-best project management practices, like the Prince2 methodology, with a team-wide commitment to time and budget awareness. We know that for every app development project, quality, time, and budget are paramount. To consistently deliver within these parameters, we emphasise clear scope definition, collaborative planning, and proactive budget discussions from day one, with quality at its core.

We don’t just manage projects - we partner with you to create something exceptional. With buffers to handle risks, lessons learned from every phase, and a team-wide commitment to transparency, we deliver outcomes that exceed expectations without straining resources.

Ready to turn your app vision into reality? Let’s work together to deliver your project on time, on budget, and beyond expectations. It’s your turn to see how our expert project management can make all the difference!

 
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