Magento Platform

What is Magento?

Magento is a feature-rich ecommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their ecommerce store.

Magento’s intuitive administration interface features powerful marketing, search engine optimisation and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs.

Designed to be completely scalable and backed by Varien’s support network, Magento offers companies the ultimate ecommerce solution.

Who Uses Magento?

Using Magento as a Merchant

Magento is used by over 60,000 merchants worldwide (including major brands such as Harvey Nichols, The North Face, Samsung and Fred Perry) due to its scalability, flexibility and the huge cost savings to be made by using an open source solution.

Magento Features

  • Analytics & Reporting
  • Product Browsing
  • Catalogue Browsing
  • Catalogue Management
  • Customer Accounts
  • Customer Service
  • Order Management
  • Payment
  • Shipping
  • Checkout
  • Search Engine Optimisation
  • International Support
  • Marketing Promotions
  • Site Management

So why Open Source?

We believe the benefits in using an Open Source solution far outweigh any benefits of the traditional vendor lock-in scenario. It would seem we are not alone with a recent report by O’Reilly Research on usage of Open Source in enterprise, provides a number of reasons for the rise and meteoric growth of Open Source products, including:

  • Agility and scale
  • Reduced vendor lock-in
  • Quality and security
  • Cost, and
  • Innovation

Magento is positioned perfectly as the only ecommerce solution you would ever need.

Firstly when it comes to scalability it is ideal for a first time online start up (Community Edition) right through to an enterprise solution for major brands (Enterprise Edition). This is achieved not only by further features but a higher service level agreement. This effectively means you will never out grow the platform even if you need drastic overhauls and custom integrations as it is open source and can be tuned to your specific needs.Magento also wins when it comes to price as you are not paying large fees for the platform and can instead spend investing in the design and further functionality with your chosen design agency.