Allow us to convey your raw analytics into actionable tasks and formulated insights.
Analytics reports are available at a few clicks of a mouse, understanding the figures and turning them into actions can be a very different task all together. Our managed analytics involves us working with your data and providing insights and actions backed by data, data-driven decisions as we like to call it.
Analytics Set-up
Whilst most websites have Google Analytics installed they are not always configured to really utilise it to its full potential. We ensure Google Analytics is set-up and configured to track conversions from search, social and paid traffic. We also use advanced segments to measure conversions based on traffic whether that be brand search, category searches, product name searches or generic searches. This detailed drill-down allows us to make informed decisions.
Google Analytics Certified
For a little extra piece of mind, you will be happy to know our staff are Google Analytics certified.
We also have tens of years of combined experience with Google Analytics amongst our team.
Analytic Investigations
When studying your data, we will inevitably spot things that need addressing, high bounce rates or low conversion pages for example. To determine the reasons for these ‘issues’ we may need to conduct further investigation, this could include using software to gain further analytics such as;
- Video playback of real customer visits
- Eye tracking
- Click tracking
- Heat mapping
Or jumping out of our analytics tools and conducting some of the following;
- Focus groups
- Usability testing
- Competitor analysis
- Keyword research & re-analysis
Trend and Insight Reporting
Studying your data can not only give you detailed information on your current performance but it can also flag up changes in customer behaviour, changes in what customers are searching for and much more. As part of our reporting process we include information on developing trends and insights within your site.