Maximise conversions on your current traffic
Conversion optimisation involves tuning your site to convert as much traffic as possible into sales. We have detailed some of the ways that can be achieved.
Personalised Ecommerce
One of the ways we increase conversions is by personalising a customers experience based on their location, gender, actions, previous purchases and previously viewed products plus hundreds of other metrics. Based on this information we can create customer ‘profiles’ and change the site/email/banner/etc dynamically to match. Examples of how we can utilise these ‘profiles’ include:
- Improved relevancy on product recommendations
- Adaptation of promotional banners
- Automated, dynamic up-sells and cross-sells
- Optimised landing pages with relevant content and products
Improving user journeys
Making your customers journey through your site as painless as possible and removing any distractions will pay dividends at the checkout. Some examples of how a user journey could be improved include:
- Serving highly relevant results when searching
- Ensuring clear calls to action
- Removing distractions from the checkout
Multi-Variate Testing
Sometimes we have a few ideas for increasing conversions and need to test them against each other. We can achieve this by serving different content/designs to a percentage of your traffic and see which, statistically proves the best.