Creativity Vs Usability
The app world can be a very fickle place, mainly thanks to the growing emphasis on handset design and quality. Therefore, the design of an app is a very important consideration when a user is browsing the app libraries. However, it is not simply good enough for an app to look attractive, as users have short attention spans and so the UI must be intuitive yet still engaging.
Most major mobile OS providers (Apple, Google and Microsoft) publish specific UI design guidelines in order to ensure a consistent user interface.
Our designers know this and have spent many hours studying these in order to ensure a consistent user experience without compromising the aesthetics.
Cross-platform apps become more of a challenge as designs need individual adjustments to support the particular SDK and device limitations. The Distance’s team have faced these challenges on many occasion and are able to create visually appealing apps while still following best practice.
App Design In Practice