Well… no. The ease with which anyone can blog with impunity can lead to online content that is rather less than high quality. In fact, the internet is full of it. And we all know how vital it is to blog quality content that’s of actual, real interest to a community of people.
People can see straight through content that’s been optimised automatically or constructed badly to just show up in searches. It’s vital to not treat customers and potential customers like idiots, and writing to a certain intellectual level with intelligent content is key to this.