Journal

Tag archive for “content”

Everyone’s a writer, right?

Well… no. The ease with which anyone can blog with impunity can lead to online content that is rather less than high quality. In fact, the internet is full of it. And we all know how vital it is to blog quality content that’s of actual, real interest to a community of people.

People can see straight through content that’s been optimised automatically or constructed badly to just show up in searches. It’s vital to not treat customers and potential customers like idiots, and writing to a certain intellectual level with intelligent content is key to this.

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10 tips to improve your content for ecommerce

Allow me to introduce myself; I’m Asha, Junior SEO Consultant and one of the latest additions to the digital marketing team at The Distance. I’ve been with the agency for around a month now and the time has come to embark on The Distance rite of passage: blog writing. So, here is my first of many blog posts for The Distance journal.

The past few years has seen e-commerce redesign the process of shopping. With consumers able to access e-commerce sites via their laptops or mobiles, shops can now be open 24 hours a day, 7 days a week. However, it means competition for sales has increased as buyers now have access to shops all over the world and not just on their high street. Having a strong content marketing campaign is a great way to generate and retain customers. With that in mind, here are 10 tips to improve your content for ecommerce:

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