In November The Distance launched the new Cosmetics Fairy website; a Magento Community website that has a large product catalogue. Cosmetics Fairy is a retailer of discount cosmetics and alongside creating a new design for the site we introduced a number of features to engage with their customers and repeat visitors.
A new Fairy Loyalty Scheme was created to reward a registered customer that allows them to earn Fairy Points as they shop that can be redeemed against future purchases. With such a large catalogue of discount cosmetics we also created a Deal of the Week feature with a sign-up option to allow customers to register for email notifications of new deals. The new features allow the site to engage with their customers and encourage repeat visits.