Category archive for “eCommerce”

Launching the New Cosmetics Fairy Site

In November The Distance launched the new Cosmetics Fairy website; a Magento Community website that has a large product catalogue. Cosmetics Fairy is a retailer of discount cosmetics and alongside creating a new design for the site we introduced a number of features to engage with their customers and repeat visitors.

A new Fairy Loyalty Scheme was created to reward a registered customer that allows them to earn Fairy Points as they shop that can be redeemed against future purchases. With such a large catalogue of discount cosmetics we also created a Deal of the Week feature with a sign-up option to allow customers to register for email notifications of new deals. The new features allow the site to engage with their customers and encourage repeat visits.

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Smoko goes live

We have had the pleasure of working with the guys over at Smoko on the launch of their new electronic cigarette company. We worked with them across the branding, photography, ecommerce development, packaging and on-going marketing campaign.

It’s a great case study of how offline and online can work exceptional well together. They have a great offline strategy made up of kiosks in shopping centres across the country helping drive traffic online for the refill cartridges.

Todd from Smoko comments: “In 2012, we built up a chain of retail stores throughout the UK and felt the natural progression for our brand was to establish an online presence to further our mission of giving smokers everywhere their freedom back.”

“Our website will offer better ways of customer engagement through reward and referral programs, social media channels, customer feedback/reviews and e-commerce.

“We fully expect the Smoko website to be a critical piece towards making the SMOKO brand the global leader in electronic cigarettes.”

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The Distance will be at Ecommerce Expo 2012

We are thrilled to be exhibiting at this years Ecommerce Expo! Join us and 180 other ecommerce related businesses on 2nd-3rd October at London Olympia. You will be in good company as vistor numbers are expected to reach in excess of 8000.

With a free conference programme and networking bar filled to the brim with ecommerce professionals, you are sure to pick up inspiration for growing your online revenue.

We will be exhibiting on the first ever Magento Pavilion on stand M5, see you there!

The Distance secures partnership with aheadWorks

aheadWorks offer a wide range of extensions for Magento and are one of our few trusted providers. With a great track record of producing Magento best practice extensions, aheadWorks products have become a staple part of nearly all of our Magento projects.

Our new partnership now affords us the ability to resell their entire catalog and provide UK based support across all their extensions.

We look forward to working more closely with aheadWorks and will continue to utilise their growing catalog of extensions across our portfolio of Magento projects.

Integrate Google shopping with Magento Go – Part 3

Finally, after much delay, we come to our third, and final, part of how to integrate Google Shopping with Magento Go.

First things first, a bit of house keeping. Since Part 2 there has been an update to the Google Shopping product taxonomy. Thankfully this is an easy and painless task, simple go to this link and follow the simple instructions in “Step 1″, “Step 2″ will be dealt with later in this tutorial. After that everything should be up to date.

So, last time we set up additional attributes required by Google and mapped them to the products. This time around we will map the Magento Go attributes with the Google Shopping attributes to make sure Google Shopping pulls in all the relevant information.

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