Journal

Category archive for “eCommerce”

Integrate Google Shopping With Magento Go – Part 2

Following on from our first part here, we look at how to integrate the Google Shopping API with Magento Go.

In the first part we set up a Google Merchants account and linked it up with Magento Go. In this part we’ll look at adding the necessary attributes required by Google Shopping and adding them to products.

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Integrate Google Shopping with Magento Go – Part 1

In the first of this three part series, we look into integrating Google Shopping API with Magento Go.

Recently we were tasked with setting up a Google Shopping feed for one of our Magento Go clients. Having already set up quite a few of these for our Magento Community clients (Which I will write about in a future blog post), and knowing how awkward it can be, I assumed that it wouldn’t be possible in Magento Go.

Thankfully Magento have had the good grace to integrate Google API including Google Shopping into Magento Go. While this makes the process easier in some respects, it still throws up some issues along the way.

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10 tips to improve your content for ecommerce

Allow me to introduce myself; I’m Asha, Junior SEO Consultant and one of the latest additions to the digital marketing team at The Distance. I’ve been with the agency for around a month now and the time has come to embark on The Distance rite of passage: blog writing. So, here is my first of many blog posts for The Distance journal.

The past few years has seen e-commerce redesign the process of shopping. With consumers able to access e-commerce sites via their laptops or mobiles, shops can now be open 24 hours a day, 7 days a week. However, it means competition for sales has increased as buyers now have access to shops all over the world and not just on their high street. Having a strong content marketing campaign is a great way to generate and retain customers. With that in mind, here are 10 tips to improve your content for ecommerce:

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Magento Go partnership & our first sites go live

[Magento Go logo]

The last couple of months has been a great time for us with the introduction of a couple of new team members and our official partnership with Magento Go due in no small part to our fantastic and increasingly successful clients, for which we are very grateful.

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Google trusted stores

Google have just introduced a new service for customers selling online, introducing, Google Trusted Stores.

This will essentially be a badge on ecommerce websites that will assure customers that they have a great track record. It also works in a PayPal’esque way in the sense that if you have a problem with your purchase, Google will work with the customer and the store to come to a resolution. (more…)

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