When you hear the phrase ‘mcommerce’ or ‘mobile commerce’, what does it conjure up for you? A simple app that gives a customer access to a retail outlet at their fingertips? Or something more?
At The Distance, we see something much more – the potential for mcommerce is huge. And it’s much more than creating a browse and buy app.
I just wanted to say a huge thanks to The Press (York), and all the judges that voted The Distance their ‘New Business of the Year’. It’s a great honour and we are hugely humbled by the recognition from the York business community.
We set our expectations for the business, our staff and ourselves very high from the very first day of trading. I’m glad to say the entire team has stepped to the mark! We’d like to dedicate this award to the exceptional people behind us. This one is for you lads!
We have had the pleasure of working with the guys over at Smoko on the launch of their new electronic cigarette company. We worked with them across the branding, photography, ecommerce development, packaging and on-going marketing campaign.
It’s a great case study of how offline and online can work exceptional well together. They have a great offline strategy made up of kiosks in shopping centres across the country helping drive traffic online for the refill cartridges.
Todd from Smoko comments: “In 2012, we built up a chain of retail stores throughout the UK and felt the natural progression for our brand was to establish an online presence to further our mission of giving smokers everywhere their freedom back.”
“Our website will offer better ways of customer engagement through reward and referral programs, social media channels, customer feedback/reviews and e-commerce.
“We fully expect the Smoko website to be a critical piece towards making the SMOKO brand the global leader in electronic cigarettes.”
We are thrilled to be exhibiting at this years Ecommerce Expo! Join us and 180 other ecommerce related businesses on 2nd-3rd October at London Olympia. You will be in good company as vistor numbers are expected to reach in excess of 8000.
With a free conference programme and networking bar filled to the brim with ecommerce professionals, you are sure to pick up inspiration for growing your online revenue.
We will be exhibiting on the first ever Magento Pavilion on stand M5, see you there!
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We look forward to working more closely with aheadWorks and will continue to utilise their growing catalog of extensions across our portfolio of Magento projects.
Ryan Atkins