Ben Pethullis’ Articles

The Distance averts a mini Cuban coffee crisis

It’s safe to say no one at York Coffee Emporium was expecting to come into work and find PayPal had shut down their account. No transactions could be made and customers were getting automatic messages informing them the account was frozen. But why would PayPal take such action?

Cuban Serrano Superior. That’s why. Despite the fact that York Coffee Emporium has sold this brand of coffee on a seasonal basis for years, PayPal suddenly took exception under the trade embargo imposed by JFK. In 1960. On products sold to American consumers.

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Launching the New Cosmetics Fairy Site

In November The Distance launched the new Cosmetics Fairy website; a Magento Community website that has a large product catalogue. Cosmetics Fairy is a retailer of discount cosmetics and alongside creating a new design for the site we introduced a number of features to engage with their customers and repeat visitors.

A new Fairy Loyalty Scheme was created to reward a registered customer that allows them to earn Fairy Points as they shop that can be redeemed against future purchases. With such a large catalogue of discount cosmetics we also created a Deal of the Week feature with a sign-up option to allow customers to register for email notifications of new deals. The new features allow the site to engage with their customers and encourage repeat visits.

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Blogging Options for Magento Go Websites

So, you have a content strategy mapped out for your ecommerce website, some willing bloggers and ideas to create the best content your niche has seen… now you just need somewhere to put it! As a platform Magento Go does not have a built-in solution for running a blog so an alternative solution is required.

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Blogging for Ecommerce Sites: Great Content Needs to be Engaging – Part 2

In the first of my blogging for ecommerce sites posts I looked at the blogs for the top ranking sites for the phrase “mens clothing” and investigated some of the tactics they were engaging with in their blogging strategies. In this second post I want to look at the all-important topic of content and look at what they are blogging about!

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Blogging for Ecommerce Sites – Part 1

SEO blogs are awash with talk of content marketing and content strategies and it could be tempting to think that this is just the latest fad and not worth exploring and committing time, resources and budget to. If you scratch the surface however and look at the quality of the discussions being presented you will see that this really is an area that sites need to investigate and pursue.

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