We have had the pleasure of working with the guys over at Smoko on the launch of their new electronic cigarette company. We worked with them across the branding, photography, ecommerce development, packaging and on-going marketing campaign.
It’s a great case study of how offline and online can work exceptional well together. They have a great offline strategy made up of kiosks in shopping centres across the country helping drive traffic online for the refill cartridges.
Todd from Smoko comments: “In 2012, we built up a chain of retail stores throughout the UK and felt the natural progression for our brand was to establish an online presence to further our mission of giving smokers everywhere their freedom back.”
“Our website will offer better ways of customer engagement through reward and referral programs, social media channels, customer feedback/reviews and e-commerce.
“We fully expect the Smoko website to be a critical piece towards making the SMOKO brand the global leader in electronic cigarettes.”
The Smoko Branding
We worked closely with the Smoko team on the website branding and the lifestyle photography for the site.
Launching the Smoko Website
Ahead of the launch of the website and after the website went live we used the checklist of tips for launching a new Magento ecommerce site to ensure we can get the content indexed.
At The Distance long-term relations with our clients are important to us and now that the site is live we are working closely with the Smoko team to build up their brand online and begin developing a strategy to drive traffic to the website.