Journal

Integrate Google Shopping With Magento Go – Part 2

Following on from our first part here, we look at how to integrate the Google Shopping API with Magento Go.

In the first part we set up a Google Merchants account and linked it up with Magento Go. In this part we’ll look at adding the necessary attributes required by Google Shopping and adding them to products.

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The Big Deal

Yesterday was the launch event for The Big Deal 2012, and we are pleased to announce that (I) Anthony Main, our Mobile Director will be one of the student mentors.

The event encourages enterprise in students that have been identified as being high achieving by their school/college and is being run by The University of York in association with Brightside.

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Integrate Google Shopping with Magento Go – Part 1

In the first of this three part series, we look into integrating Google Shopping API with Magento Go.

Recently we were tasked with setting up a Google Shopping feed for one of our Magento Go clients. Having already set up quite a few of these for our Magento Community clients (Which I will write about in a future blog post), and knowing how awkward it can be, I assumed that it wouldn’t be possible in Magento Go.

Thankfully Magento have had the good grace to integrate Google API including Google Shopping into Magento Go. While this makes the process easier in some respects, it still throws up some issues along the way.

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10 tips to improve your content for ecommerce

Allow me to introduce myself; I’m Asha, Junior SEO Consultant and one of the latest additions to the digital marketing team at The Distance. I’ve been with the agency for around a month now and the time has come to embark on The Distance rite of passage: blog writing. So, here is my first of many blog posts for The Distance journal.

The past few years has seen e-commerce redesign the process of shopping. With consumers able to access e-commerce sites via their laptops or mobiles, shops can now be open 24 hours a day, 7 days a week. However, it means competition for sales has increased as buyers now have access to shops all over the world and not just on their high street. Having a strong content marketing campaign is a great way to generate and retain customers. With that in mind, here are 10 tips to improve your content for ecommerce:

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The latest from Cupertino – Apple TV and the new iPad (3) Launch

Its been no big suprise that Apple’s event was a biggy….in short the 3 top stories were:

  • The new iPad (retina display, and spec. bump all round)
  • New Apple TV (now supporting 1080p and Apps (maybe?)
  • iPhoto for iPad (seriously cool and advanced photo editing)

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