The Client
SMOKO came to us as a new player in the fledgling but increasingly competitive e-cigarette sector. They wanted a brand identity, an ecommerce solution and a strategy to help them grow their revenue. They needed to stand out from the crowd.
The brand
The brand is at the heart of the product. We created the crisp, aesthetic 50s style that evokes the glamour of a time when smoking was de rigeur – but with a clear modern slant for the e-cigarette generation.
Website
We built their website using Magento, focusing on SMOKO’s primary aim of attracting customers for the long haul. We created a comprehensive loyalty scheme that encourages repurchases and friend-to-friend rewarded referrals, as well as a complex flow of automated follow-up emails to make sure people come back to SMOKO again and again. We also provided an optimised mobile site for customers who want to buy their e-cigarettes on the move.
Digital Marketing
We continue to partner with SMOKO on their digital marketing strategy to drive sales and ensure their continued success. They’re expanding all the time and growing in success every quarter. It’s a bright future for SMOKO and our partnership!
We choose to partner with The Distance in creating our brand and building our e-commerce site. We interviewed many companies and decided to go with The Distance for two reasons.
First, was their ability to think outside the box. They introduced ideas to improve our e-commerce/social media sites that we hadn’t considered before. Second, was their team, a group of impressive individuals.
Throughout the development cycle, The Distance went above and beyond in creating an outstanding website. Our goal was to create a premium electronic cigarette e-commerce website that was significantly better than the existing competition.
I’m pleased to say they accomplished that.
We are looking forward to continuing our partnership with The Distance as our business grows.
Todd Wade